Project Details



Montague Liquor Store

Place: Montague, PE
Program: Architecture/Commercial
Year: 2017

Builder: WM&M
Photography: Dear Addie Photography

This 7500 square foot retail location in Montague was the first store chosen for the re-brand of PEILCC. The idea was to create a more shoppable retail experience which focused on providing a well organized, warm and inviting contemporary store. The new store, which officially opened its doors on July 1st, 2017, offers a holistic design and well thought out space planning to enhance the customer experience.

With a natural yet contemporary aesthetic in mind the design mixes wood, black steel and concrete with energy efficient lighting, sleek displays and custom info-graphics and logos. The floor tile, a natural concrete look, is simple and modern: a perfect complement to the carefully curated selection of materials used throughout the space. 

The biggest change from the old store is the cooler design which has now become an extension of the retail space rather than just a cold warehouse. Built-in elements and warm wood accents give the cooler area a more welcoming feel than what would traditionally be expected. The new store, with its increased square footage and refrigerated space, has increased its product selection by 20 percent. A large BUY PEI section has been designed to encourage the purchase of local beer, wine and spirits. More store traffic, more style and more local selection.

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