The Gahan Beer Store Project is the first taproom and beer retailer within a local grocery store on Prince Edward Island, a concept that creates convenient access to craft beer products and a one-stop shop for customers. The design serves as a prototype for future locations of the same type.
Making efficient use of a small, 20’x18’ footprint, the space maintains and open feel with multiple access points. The implementation of glass walls allows for easy display of products to inside shoppers as well as passersby.
The shop is an eye-catching jewel in the building, expanding on the rustic warmth of Gahan’s branding to contrast the clean, white aesthetic of the grocery store. High-grain, two-toned plywood creates a rich and inviting tone while a paneled herringbone trellis allows the above lighting to casting playful shadows within the space. Custom boxed shelving, steel accents, and modern signage combine with the material palette to give this Gahan outlet a forward-thinking, contemporary feel that is true to their brand.